Change your city's name for $25,000? This one did.

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Altoona, Pennsylvania was offered – and accepted – $25,000 to change its name for 60 days to POM WONDERFUL PRESENTS: THE GREATEST MOVIE EVER SOLD, Pa. It is all part of a movie promotion. Last week I wrote a column about product placement at city halls. I guess this rather validates the idea that advertising is now everywhere.

Read the AP story entitled Altoona, PA, changes name to movie title.

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